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The Verde Valley Regional Economic Organization (VVREO) was founded in 2006 as a 501(c)6 non-profit organization. The vision was to create a collaborative organization of private industry and economic development professionals. VVREO was established as a public/private partnership to provide a unified voice for regional economic development issues. Its Board of Directors represents cities and towns, private industry, the Yavapai-Apache Nation, and Yavapai College. In order to establish and maintain a state-wide presence Board members actively participate in state-wide economic development initiatives and organizations.

VVREO has forged relationships in the Verde Valley and beyond in support of its vision to be a regional collaborative resource building sustainable economic development. Successes achieved by VVREO’s concerted volunteer efforts include:

  • Led a regional strategic planning process leading to the Verde Valley Regional Economic Development Strategic Plan 2018 – 2023;

  • $605,000 USDA RMAP loan and grant received to provide $50,000 loans to local small businesses that do not have access to traditional funding sources;

  • $200,000 USDA RBEG grant received to establish a Revolving Loan Fund;

  • $830,000 in loans provided to businesses;

  • $36,000 grant received to perform a Valley-wide broadband study in conjunction with the 260 expansion, information was reported out to each community’s governing body with study results presented to cities and towns;

  • Actively participated in the work that resulted in ADOT funding for the 260 expansion;

  • Fiscal agent and strategic support for the founding of the Verde Valley Wine Consortium;

  • Fiscal agent and strategic support for the Verde Valley Agriculture Coalition;

  • Funding partner for the National Geographic Geo Tourism website, one of 22 such sites in the world;

  • 2007 and 2010 selected by the Arizona Association of Economic Developers (AAED) as Small Economic Development Organization of the Year;

  • Annual education and outreach programs that bring leaders to the Verde Valley and enhance our communities’ understanding of economic development and providing resources that lead to job creation;

  • Received formal letters of support from all incorporated and unincorporated communities in the Verde Valley;

  • Provide a united voice for economic development across the state. Board members hold positions on all key economic development Boards and committees; and

  • Advocate for and focus on programs and projects that have a Valley-wide impact.
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